Brief

H/Advisors Cicero has been supporting Europe’s leading refurbished technology provider, Swappie with their corporate communications in Ireland since 2021. Swappie tasked H/Advisors Cicero with increasing their brand awareness in the market and positioning them as a leader in the circular economy space. Our brief also includes increasing awareness around the concept and benefits to the environment of refurbished technology in general and supporting Swappie’s Country Manager in Ireland to build profile in the media.

Strategy & Execution

Our corporate communications strategy involved a full media audit, the creation of a bespoke target media list for Swappie, introductory meetings with journalists in the business, technology, environment and consumer space, quarterly targeted press releases covering both global announcements and Irish-specific activity like consumer trends.

H/Advisors Cicero also supported Swappie with the opening of its first pop-up store in Dublin and the global release of its first sustainability report. We also media trained Swappie’s leadership team in Dublin across multiple sessions with award-winning former journalist Susan Keogh, sharing her experience across planning and preparations, “live” environment scenarios, feedback and checklists. This training has added to Swappie’s communications toolkit, and H/Advisors Cicero is currently developing a broadcast strategy to maximise this new capability.

Swappie’s awareness in Ireland was low, so achieving cut-through with a consistent and engagement message was a priority. The team at H/Advisors Cicero have thoroughly enjoyed collaborating with Swappie to define its story in the Irish market, and run some creative campaigns that have provided ‘above brand’ benefits

Susan Keogh, Director, H/Advisors Cicero

Result

Our support for Swappie has resulted in a huge increase in both awareness and interest around Swappie with searches for Swappie refurbished iPhones increasing exponentially since 2021. We have supported Swappie’s senior leadership team in developing contacts with key business and technology journalists. We have also secured extensive media coverage for all Swappie announcements and Swappie’s Country Manager has appeared on a number of Tier 1 media outlets including RTE and Newstalk.