Brief

We have worked with Kennedys for over 12 years to help develop their internal corporate communications, brand, marketing and business development capabilities. During that time, we have helped the client to expand their business to over 23 countries, covering all the world’s major liability markets in Europe, Asia, North and Latin America. We achieved this through developing issues-led B2B marketing and business development campaigns around key liability themes including personal injuries, climate change, cyber risks, D&O/senior manager risks, and autonomous technology. 

Strategy & Execution

We undertake market research in over 15 countries combining consumer research with in-depth interviews with market practitioners in the Lloyds Market (underwriters, reinsurers, brokers) and the wider insurance market, government, regulators and corporates. We design our research platform to support 3-4 brand campaigns annually which involves creating thought leadership reports targeting B2B client audiences, social media and other web collateral, graphic design, and direct client engagement for 1-2-1 client and prospect meeting programmes.

Over the last decade our work with Kennedys Law has supported the partners across all major global markets in developing and growing brand, profile and new business opportunities across a range of sectors.

Mark Twigg – Chief Executive Officer

Results

We created a coalition of Kennedys’ UK clients to influence government thinking as part of the Jackson Review on personal injury costs. This resulted in amendments to the LASPO Act to introduce a ban on referral fees – a key corporate client policy demand. 

We created client roundtables to discuss a range of topical issues. Our insights on the impact of Brexit on the insurance sector helped Kennedys to land 5 client mandates to provide strategic advisory around Brexit transition risks.  

We ran two global brand campaigns around autonomous vehicles to support direct B2B client engagement in Asia and Latin America as well as building brand through PR and social media activity. 

We produced tailored marketing content and client roundtables and engagement to help build Kennedys’ brand following their market entry in countries such as Australia, Singapore and Hong Kong. 

We helped Kennedys to land a £1.2m UK Government grant by providing research and corporate communications support in the development of a new AI-driven ESG reputation risk tool. 

If you wish to discuss any of the issues mentioned in this article, please contact Andrew in H/Advisors Cicero’s campaigns team on andrew.roberts@h-advisors.global