Brief

H/Advisors Cicero was appointed to support the creation of a thought leadership programme and long-term media engagement for Liberty Specialty Markets (LSM) and Liberty Mutual Reinsurance (LM Re), the overseas specialty insurance and reinsurance arms, respectively, of established US risk carrier Liberty Mutual. H/Advisors Cicero provides outsourced press office and thought leadership support to drive brand recognition and awareness in the UK and EU markets.  

From the outset, the ambition was to provide bolder and broader content and develop LSM’s flagship Unique Perspectives programme – creating thought leadership based on the industry-leading broker engagement event series.  

Strategy & Execution

We provided numerous thought leadership articles, blogs and social media posts, which span from the future of aviation, to the European fine art & specie market, to lessons learnt from a Unique Perspectives event with Dame Joanna Lumley. We also created a series of opinion pieces for LSM’s Latin American operations.

H/Advisors Cicero smoothly established itself as the outsourced press office function for LSM and LM Re, successfully pitching LSM into the FT for the first time within weeks of appointment.  

We also reformulated Liberty Specialty Markets’ ESG messaging, working closely with the US-based ESG leadership team to equip LSM and LM Re executives with the tools to engage on a global stage on the topic, including at COP27.

Liberty Specialty Markets have demonstrated the power of effective thought leadership in taking complex industry concepts and translating them into engaging and media friendly concepts. This thought leadership programme has provided LSM with a platform to enter into industry-critical discussions they previously avoided, securing a thought leadership position on relevant forward looking topics.

Kuba Stawiski, Director of European Communications

Result

LSM has a steady stream of quality, engaging content either published or awaiting its turn as a Unique Perspective. They are ready and willing to engage with national and global publications, and have the messaging and tools to respond rapidly and flexibly across a range of topics they previously avoided, including ESG and environmental liability.  

LM Re is in the process of publishing an engaging and unusual series of perspectives on the European reinsurance markets, and LSM and LM Re are now well-placed to assume their role as thought leaders for the London, European and Latin American markets.

If you wish to discuss any of the issues mentioned in this article, please contact Adam in H/Advisors Cicero’s UK Corporate Communications team on adam.taylor@h-advisors.global