H/Advisors Cicero

Iain Anderson

Executive Chairman

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Iain is a Founding Partner and Executive Chairman of H/Advisors Cicero. He has over 30 years' experience as a political adviser, business journalist and CEO and Board-level counsel for some of the world’s leading business and not for profit organisations. He focuses on corporate strategy and messaging. His clients have included Barclays, Unum, Blackrock, Royal Mail, General Electric, The Oversight Board, Legal and General, and American Express.

In the last year, Iain led an independent review for the Labour Party – “A New Partnership” – exploring a long-term plan for how industry and Government can work together.

He was ranked in 2022 and 2024 as the No1 lobbyist in the UK in the PR Week Power Book. CityAM also includes him in the list of “The City’s most influential financial PRs” voted by business editors. In 2024 Iain received the CIPR's highest professional award - the Sir Stephen Tallents' medal.

Iain believes passionately in workplace opportunity and was appointed as the UKs first ever LGBTQ+ Business Champion by the UK Government in 2021. He is also a non-executive director of Innovate Finance – the members body for the global fintech sector. He is a non-executive member of the Court of the University of St Andrews.. He serves on the City of London Corporation Competitiveness Advisory Board and is one of the Financial Times Global 100 LGBTQ Executives and the Financial Times Allies of Women in Business.

Iain worked initially as a business journalist and then as a founding shareholder at Incisive Media. Iain is a former Chairman of the Association of Professional Political Consultants and the CIPR Public Affairs group. He is a Fellow of the CIPR and the PRCA and is a Freeman of the City of London. In March 2025 he was announced as Trustee and Chair of the John Smith Centre. He has served on the International Advisory Board of the Institute of Business Ethics and the Advisory Board of the Queen Elizabeth II Garden in New York.

Mark Twigg

Chief Executive Officer

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Mark is a founding partner and current CEO of H/Advisors Cicero. He has amassed over 25 years’ experience delivering public policy, media, market research, and brand campaigns for some of the world’s leading business organisations. His work increasingly focusses on ESG and sustainability issues. His clients have included Accenture, General Electric, Novartis, Gilead, BlackRock, Barclays, BNP Paribas, HSBC, and AXA. He has also worked for several governments including the UK, Japan, Switzerland, Malta, and Colombia. He has a truly global perspective, having worked with clients in more than 50 countries.

An active campaigner on diversity, equity, and inclusion (DEI). Mark leads Havas UK's work on promoting mental health and disability workplace inclusion. He has worked with the UK Government’s Inclusive Economy Partnership and the Disability Access to Insurance working group. He currently sits on the PIMFA DEI Committee and is a regular public speaker on LGBT, mental health, and disability inclusion. He was recognised in the Inside Out / Sunday Times workplace mental health ‘Leader Board’.

Previously, Mark worked for the UK Labour Government between 1997-1999 for both the Rt. Hon Nick Brown MP and the Rt. Hon John Reid MP. He also worked as an adviser to the UK Treasury-sponsored Bischoff Review on the international competitiveness of the UK financial services sector. Mark worked in-house as a lobbyist for the RBS insurance brands, serving on several ABI and CEA (Insurance Europe) Committees. He has also been an active member of AmCham EU serving on the tax and financial services committees. Mark helped to establish the International Financial Centres Forum and advised the Swiss Bankers Association for 12 years. His experience includes working in London, Brussels, Singapore, New York, and Washington DC.

Andrew Roberts

Chief Creative Officer

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Andrew is a Senior Partner and Chief Creative Officer at H/Advisors Cicero. He works closely with clients and colleagues on corporate strategy and narrative and is responsible for overseeing our growing thought leadership and creative campaigns function.

With 20 years of experience, he is adept at helping clients build engagement across the entire corporate communications landscape – including sales and marketing, PR and public affairs channels.

His experience spans global markets in a range of highly regulated industries, including financial services, pharmaceuticals, technology and infrastructure, with clients including Amundi Asset Management, Aegon, Legal & General, Oversight Board and Becton Dickinson

Andrew has a research and data analytics background, and has extensive experience in delivering strategic research and insight for clients. He previously held the position of Head of Research at H/Advisors Cicero and holds the MRS Advanced Certificate for Market & Social Research Practice.

John Rowland

Managing Director UK Public Affairs

john.rowland@h-advisors.global

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John leads the UK Public Affairs team at H/Advisors Cicero. A strategic communications consultant with 17 years’ experience working in London and Washington D.C., he has advised clients in financial and professional services, technology, global hospitality, defence and mining industries. He is known for his work on complex issues in highly regulated markets. He was named 2023 Public Affairs Professional of the Year in the PR Week UK Corporate, City and Public Affairs Awards. At the time of his award, PR Week said “the respected agency figure has built a formidable reputation, reflected in the value that clients place on his insightful and strategic counsel and proactive, enthusiastic style.”

He is a member of the Executive Committee of the PRCA Public Affairs Board and is a freeman of the Company of Communicators, the City of London livery company for PR professionals. John is a non-executive director of Churches Mutual, a workplace credit union for employees and trustees of Britain’s churches. He is member of the Advisory Board of the Managing Partners Forum, which promotes management excellence in the professional services sector. He is a keen BBQ chef, aviation enthusiast, husband to Marie and dad to two young boys.

Starting at the firm in 2006 as a graduate, John has been instrumental building his team into one of top-rated in London (#2 in 2022 PR Week rankings and finalist for Public Affairs Agency of the Year in the 2023 PR Week CCPA awards). He is an engaging and entertaining speaker, who regularly contributes to industry conferences and webinars. He has degrees from the London School of Economics and University College London.

Aideen Ginnell

EU Director - Health

aideen.ginnell@h-advisors.global

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Aideen is a communications specialist with experience in corporate, commercial and government communications management. With a B.A in European Studies and M.A in Political Communications, she has over eight years of professional experience in public affairs and communications.

Before joining H/Advisors Cicero, Aideen worked as a Senior Consultant with Hanover Communications and previously Cullen Communications where she managed accounts for multi-national clients’ providing detailed public relations, government and industry consultancy.

Susan Keogh

Ireland Director

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A senior Communications Consultant with H/Advisors Cicero, Susan brings 16 years’ experience as a journalist in national media to her role. Susan is an experienced public relations and public affairs practitioner with a unique understanding of Ireland’s media and political landscape and an extensive contact list. Her area of expertise is helping clients develop the most effective strategy for communicating, engaging, and building profile in the media and with all relevant stakeholders. Years behind the microphone has also equipped Susan to deliver valuable media training to her clients. She works with the Irish government, PayPal, Swappie, Kellogg’s and RTE.

Susan has always been inspired by other people’s stories. In 2020, Susan co-wrote the bestselling book ‘With Hope In Your Heart’ with Martina Cox whose husband Sean sustained a severe brain injury in a brutal, unprovoked attack outside Liverpool’s Anfield Stadium in 2018. Liverpool manager, Jurgen Klopp wrote the foreword for the book and launched it in Dublin. Susan continues to hold a passion for storytelling in her current role working closely with organisations in Ireland and internationally. She is also an experienced public speaker and emcee and contributes to news and current affairs panels on radio and television.

Previously, Susan enjoyed a long career as a broadcast journalist in national radio in Ireland. She began her career in local radio before moving on to become a news reporter and anchor at national level. She also presented her own award-winning news and current affairs programme. In 2020 Susan was awarded two gold IMRO radio awards for News Broadcaster of the Year and Best News Programme.

Adam Taylor

Managing Director - Communications

adam.taylor@h-advisors.global

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Adam Taylor is a Senior Partner and Financial Services Sector Lead at H/Advisors Cicero. With more than a decade’s experience, Adam works closely with clients to help develop and execute communications strategies. This work includes building profiles of new businesses and individuals, launching media and policy campaigns as well as supporting reputational issues.

In the ten years he has been working at Cicero, he has focused on building strong relationships with journalists to not only help introduce clients and build relationships, but also to understand the changing nature of journalism and newsrooms, as well as emerging media – and how this affects PR and news management. He works closely with Cicero’s public affairs and campaigns team to enhance the strategies of clients through lobbying and research.
Adam has worked with clients across financial and professional services, technology, third sector including LINK, Cash Access UK and Kroll.

Adam originally trained as a journalist and worked in newsrooms and TV development.

He is most content watching and talking about cricket and Manchester United.

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Iain Anderson

Mark Twigg

Andrew Roberts

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Aideen Ginnell

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