Brief

H/Advisors Cicero was tasked with communicating the announcement of a funding collapse to shareholders, crowdfund investors, the media, suppliers, potential investors and on social media. The manner of communication had to maintain stability for the business, minimise reputational damage and promote the long-term vision of Tandem.

Strategy & Execution

Stakeholders were divided according to the likely impact the announcement would have on their interest in Tandem – these were then attributed proactive or reactive communications accordingly.​ City AM were granted an exclusive interview with the C-suite, whilst other key targets were afforded off-the-record briefings.​ Proactive statements were delivered to investors, with bespoke calls for the institutional investors and a comprehensive Q&A for crowdfund investors.​

Result

• 100% of media coverage attributed the funding collapse to geopolitical factors beyond the control of Tandem. ​
• 100% of media coverage noted the banking licence was “surrendered” rather than revoked.​
• £0 of funding was withdrawn by the other investors.