Brief

H/Advisors Cicero was appointed to help Propel Finance grow its customer base by explaining a unique form of asset finance lending for SMEs at a time when availability of credit was often seen as a drag on growth for small businesses.

We aimed to improve brand perception of Propel and their innovative solutions, which were hitherto rarely explored by journalists, despite widespread awareness of the problem.

Strategy & Execution

Our work over the past three years has been two-fold:

Positioning Propel as a technological innovator in the asset finance space. We have shown how easy it is to engage with the company through its embeddable and scalable products and services. Propel can then offer asset finance to a wide range of businesses. This has involved ensuring they win many industry awards and secure positive press coverage in both specialist finance/technology and national news outlets.

Conducting outreach to a wide range of sector-specific trade news outlets showing how their readers, often SMEs, could be taking advantage of asset finance. We have developed case studies and helped Propel handle its growth story.

H/Advisors Cicero provides invaluable strategic counsel to me and my team, always looking to find ways for us to reach new customers and looking for ideas to enhance our profile and brand perception. I look forward to the next three years working together!

Julie Warren, Marketing & Partnerships Director, Propel Finance

Result

Propel is one of the fastest-growing asset finance lenders in the country, seeing a 300% expansion in its order book in the past two years. Two major financial institutions have explored making an acquisition of the company in the past year alone.