• Understanding what matters to retail investing in relation to ESG investment solutions
  • Research covering 15 markets across Europe and Asia
  • Delivery of internal, client and media facing content across all 15 markets
  • Follow up engagement with key European regulators to further disseminate research findings
Insight-led brand Campaign

Architas wanted to understand which factors of Environment, Social and Governance (ESG) mattered most to investors across its core markets in Europe and Asia. This was to build its brand awareness on ESG matters as well as to better inform its internal ESG strategy.

Strategy & Execution

H/Advisors Cicero created an insight engine using proprietary survey findings across 11 markets in Europe and Asia (Belgium, France, Germany, Italy, Spain, Thailand, Singapore, Philippines, Japan, Indonesia & Hong Kong), sampling 1,000 investors and high net worth individuals in each market.

We created a published flagship report exploring the various aspects of ESG and the trade-offs involved in balancing competing needs in different markets. This end-to-end process included survey questionnaire design.

We also created a number of additional outputs used to fuel press outreach for the whole of 2021, including a series of op-eds and a messaging document and tweet sheet to be used in each market covered in the survey.

The campaign highlights how investment products will need to evolve as ESG investing becomes ever more commonplace, clearly labelled in ways which retail investors can easily differentiate and supported by financial intermediaries who know where to find the best ESG investments for their clients

Andrew Roberts – Chief Creative Officer


The flagship report was launched in May 2021 on the Architas website, hosted on a specific ESG Investing page.

All content was distributed via the internal communications team at Architas and across all social and traditional channels.

H/Advisors Cicero supported Architas in a follow-up engagement with key European regulators.

If you wish to discuss any of the issues mentioned in this article, please contact Andrew in H/Advisors Cicero’s campaigns team on