Brief

In recognition of Antimicrobial Awareness Week in November 2021, Fresenius Kabi wanted to undertake some research of European doctors to understand how high a concern AMR is to them as a medical risk, and benchmark this against other World Health Organisation recognised threats. The ambition was to produce both a report and social media content, alongside journalist briefings, to demonstrate Fresenius Kabi’s own efforts in this space.

Strategy & Execution

To complement existing industry research into AMR, H/Advisors Cicero designed an online survey of doctors from across key European markets to explore their understanding and attitudes towards AMR.

These research findings were then incorporated into a flagship White Paper for Fresenius Kabi, incorporated alongside complementary desk research. This concluded with a list of recommendations to both industry and policymakers on the steps required to raise awareness and drive actions on AMR amongst healthcare professionals, alongside the commitments needed from industry. These were drafted in collaboration with key stakeholders at Fresenius Kabi, based on their subject matter expertise.

H/Advisors Cicero undertook all drafting and copywriting of the report, including the design of the full report and infographics for social media.

Result

The White Paper was used through direct one-to-one policy engagement by the public affairs and government relations team within Fresenius Kabi, both during Antimicrobial Awareness Week and more generally when relevant topics relating to AMR have arisen over the last year. Internally at Fresenius Kabi, it has also helped to inform priority steps required for improving industry practice on AMR.

Brief

BD, a global pharmaceutical company wanted to create an annual flagship thought leadership campaign across EMEA. The brief was to produce a single campaign that could be used to support engagement with a range of external stakeholders, from HCPs to policymakers, produced centrally but with the ability to syndicate the report at a local level. 

Strategy & Execution

We designed the Healthcare Resilience barometer, a piece of research that combined 35 secondary indicators (e.g. number of doctors, rates of obesity) at a country level into a single index. 

We also conducted over 20 in-depth interviews with Key Opinion Leaders, including policymakers, academics and patient advocacy groups, on what the findings of the Healthcare Barometer meant within their local market.​ 

To support the index at a Group level we developed an interactive mapping tool to be hosted on the BD campaign hub. Supporting content has included video and animation content, a programme of designed social media posts, a series of thematic articles and media releases.​

Result

The campaign is launched in early 2023, with the ambition for it then to repeat the barometer year-on-year to track progress over time. Alongside the campaign launch, we have also delivered the suggested public affairs strategy to maximise the engagement generated as a result of the report themes.

Brief

IHA wanted to understand the opportunities and challenges associated with increasing sustainable and environmentally friendly hydropower (consistent with the IHA San Jose Declaration) across 14 different global markets throughout Europe, South America and Africa.

Strategy & Execution

H/Advisors Cicero produced a series of country-specific reports using a combination of desk research and global academic and policymaker stakeholder research. These reports consisted of a set of clear learnings and recommendations for how the IHA can develop their worldwide engagement strategy in support of the global Net Zero agenda – including stakeholder mapping, key messaging and examples of best practice.

Result

The findings have been used to support the development of IHA’s global strategy and messaging, which will be used to fuel worldwide engagement with policymakers in the lead-up to COP27 and beyond.

Brief

H/Advisors Cicero has been the retained public affairs provider to BAM Nuttall since 2013. We have been tasked with providing insight and analysis to understand how the changing political landscape impacts BAM and its clients, as well as increasing their profile with Parliamentarians, policymakers and officials. This includes building a clearer understanding of BAM’s central role in delivering national infrastructure projects, and advocating for the importance of sustainability and Early Contractual Involvement in Government procurement practices.

Strategy & Execution

In partnership with BAM business leads, H/Advisors Cicero developed the BAM Infrastructure Manifesto – a joint narrative and set of sector-specific asks. This document is now treated as the “go-to” document for senior BAM members of staff ahead of any stakeholder meetings, setting out its public-facing approach when it comes to policy areas that most impact the business. Leveraging the Manifesto, we have secured a regular meeting programme with relevant Whitehall Departments, as well as Ministerial and Shadow Ministerial figures across the major parties. We also provide regular strategic counsel to BAM’s leadership team to stay ahead of relevant policy developments.

Result

BAM now holds a stronger profile with relevant policymakers, enabling them to engage in constructive conversations that inform their wider business strategy. By developing the Manifesto, BAM has now articulated a clear set of company-wide policy aims, allowing them to help set the policy agenda – in contrast to their previous reactive approach to public affairs. Our senior counsel has allowed BAM to stay ahead of important developments across procurement, construction, transport, energy and defence over the years. Following a period of business transformation, we are now extending this offering across health and education.

Michael Coulson, Head of Market Insights, commenting on Cicero’s work with BAM Nuttall: “Throughout the 10 years of support to BAM Nuttall, Cicero consistently gives us informed insight and guidance to better position our business in a changing political landscape”

Brief

H/Advisors Cicero was tasked with communicating the announcement of a funding collapse to shareholders, crowdfund investors, the media, suppliers, potential investors and on social media. The manner of communication had to maintain stability for the business, minimise reputational damage and promote the long-term vision of Tandem.

Strategy & Execution

Stakeholders were divided according to the likely impact the announcement would have on their interest in Tandem – these were then attributed proactive or reactive communications accordingly.​ City AM were granted an exclusive interview with the C-suite, whilst other key targets were afforded off-the-record briefings.​ Proactive statements were delivered to investors, with bespoke calls for the institutional investors and a comprehensive Q&A for crowdfund investors.​

Result

• 100% of media coverage attributed the funding collapse to geopolitical factors beyond the control of Tandem. ​
• 100% of media coverage noted the banking licence was “surrendered” rather than revoked.​
• £0 of funding was withdrawn by the other investors.

Brief

Working with the Swiss Re team in Singapore, H/Advisors Cicero’s brief was to develop detailed insights into the food safety standards in 12 Asian markets to help provide content to fuel engagement with existing and prospective clients within the region. 

The campaign targeted food manufacturers, distributors, retailers and insurers. 

Strategy & Execution

In this 6-month campaign we undertook survey work among consumers across Asian markets to understand how important food safety was in driving consumer behaviour. This included Japan, Korea, Taiwan, Vietnam, Thailand, Philippines, Singapore and Indonesia. 

This was augmented with a detailed desk research exercise to provide detailed maps of food standards regulation and legal frameworks across the region. We also undertook in-depth interviews with market experts to produce a range of content in various formats to help fuel engagement across multiple channels including Swiss Re’s website and social, and PR and direct marketing to key prospects via client roundtables and email marketing campaigns.  

Result

We published a flagship report detailing food standards issues in each market including the legal framework and potential liability issues for food producers, manufacturers, distributors and retailers. We produced more detailed and targeted pieces of content for each sub-group within our overall audience. This included producing targeted direct marketing email campaigns. We also created content to be used within specific trade press across the region including senior spokespeople quotes and op-ed articles.  

The outputs also helped to generate client roundtables with Swiss Re and local regulators to help build Swiss Re’s brand as an important bridge between regulators, policymakers and regulated firms. This helped to reinforce engagement between Swiss Re and clients as well as opening conversations with client prospects.    The campaign generated over 100 pieces of trade media coverage throughout the region and created direct engagement (sales meetings) with over 60 B2B client and prospective client decision-makers (C-Suite, claims directors, heads of strategy).