Brief

The Civil Nuclear Police Federation (CNPF) represents the interests of police officers and staff responsible for safeguarding the UK’s civil nuclear facilities. In the face of changing political landscapes and evolving security challenges, CNPF sought to enhance its engagement with Parliament and Government officials. H/Advisors Cicero was tasked with developing a comprehensive strategy to facilitate this and and raise CNPF’s profile within Government circles.

Strategy & Execution

H/Advisors Cicero began by conducting a stakeholder mapping exercise. This identified key parliamentarians and Government officials, who hold influence over issues related to the civil nuclear sector, security, pensions and policing. Working alongside CNPF, we then developed compelling messaging and narratives focused on CNPF’s role in ensuring the safety and security of nuclear facilities, emphasising their expertise and dedication to protecting the nation’s critical infrastructure.

Once executed, a central component of our strategy was organising a series of parliamentary drop-in events. H/Advisors Cicero managed all aspects of event planning, including logistics, invitations, and briefing materials. The event aimed to provide MPs and Government officials with an opportunity to meet CNPF representatives, discuss key issues, and gain a deeper understanding of the challenges and responsibilities faced by the force. We followed this up with a sustained political engagement campaign, ensuring follow-up discussions to maintain a constructive dialogue between CNPF and parliamentarians. Separately, H/Advisors Cicero identified a consultation to address the CNPF’s objective, supporting a suitable consultation response to make this case.

Result

Our strategic approach to political engagement benefitted the CNPF by facilitating direct engagement with MPs and key decision-makers in the Department for Energy Security and Net Zero. This engagement raised awareness of CNPF’s role and significantly influenced policy discussions, particularly during the progression of the Energy Bill. CNPF’s input was sought in parliamentary debates on the legislation, underscoring its growing importance in the political landscape. These efforts cemented stronger relationships with a number of stakeholders helping CNPF underpin its ongoing advocacy efforts in policy discussions.

Brief

H/Advisors Cicero was tasked with helping Kroll generate positive coverage for day-to-day activities and help build brand presence across key sectors. It was also required to provide support for bigger projects such as administration appointment and sales agreements.

Strategy & Execution

H/Advisors Cicero identified spokespeople across the business and engaged in background briefings on sector specific trends, what services the company offered and the key target audiences.

Through conversations with media and consistent monitoring of the news agenda and key events, we facilitated meetings with tier-one and relevant trade journalists, resulting in positive coverage and building important relationships to position spokespeople as thought leaders.

H/Advisors Cicero has also provided strategic communications support around administration appointments and sales processes delivered by Kroll. This has included high-profile cases such as the sale of Eve Sleep to Bensons for Beds and the ongoing sales process for Pollen, which sells travel experiences incorporating events.

Result

Kroll is now a well-quoted company in tier-one media as a result of strong relationships with journalists created through introductions and briefing calls. H/Advisors has continued to secure good coverage for Kroll’s case work while assisting with press office style enquiries to ensure delicate situations are handled accurately and with care.

Brief

To support increased brand awareness and engagement across their key operating markets, Efficio wanted a thought leadership-led marketing and communications campaign that facilitated new client conversations and showcased Efficio as a leading, authoritative voice in Procurement.

Strategy & Execution

H/Advisors Cicero developed a campaign alongside Efficio on the theme of operationalising sustainability in the supply chain. The campaign scope was focused on Efficio’s core markets by geography and sector.

Key research themes included: enterprise-wide challenges facing corporates; the role and perceptions of procurement; ESG within the supply chain; and metrics and measurement.

We conducted a series of in-depth interviews with Efficio clients and contacts to explore these issues alongside a survey of 500 Procurement Professionals and 500 Business leaders across 11 key geographies.

The findings were then incorporated into a flagship report and marketing materials that were distributed at an engaging client launch event, to the media and through a sustained social media campaign. H/Advisors Cicero also supported with the creation of all digital assets and inputs needed for the online content hub to support the campaign.

Result

The campaign launched in Q4 2022 and provided the basis for brand-building and new business activity. Efficio activated the content by setting targets for their consultants to undertake direct outreach to clients and set up meetings to discuss the findings.

The campaign also raised the profile of key spokespeople across Efficio who became the figureheads of the thought-leadership.

Hero content was also translated and distributed across key international hubs for Efficio.

Brief

Bryan Cave Leighton Paisner (BCLP) commissioned H/Advisors Cicero to support them in their annual Emerging Themes in Financial Regulation campaign that was aimed to:

• Position BCLP as leaders in the regulatory landscape and in emerging technologies, which are impacting on business models
• Maximise awareness of the campaign and ensure high penetration among key audiences (UK branches of foreign banks, compliance and legal teams within UK banks, insurers and asset managers, heads of litigation, regulation and/or general Counsel)
• Increase the profile of internal BCLP stakeholders and the wider practice with FI contacts/clients (legal, regulatory, compliance)
• Raise awareness among target journalists and news titles

Strategy & Execution

We devised a campaign based on opinions and perspectives from in-house BCLP legal experts and third-party key opinion leaders across industry, trade groups and regulatory bodies with key emerging themes including Sustainability & ESG, Changing Markets, Talent, Inclusion & Diversity, Governance, Risk & Regulatory Enforcement and Technology & Cyber.

We developed a detailed published report to be used as “hero content,” which was then repurposed into additional content that included a series of magazine-style interview articles, a bespoke and dedicated online content hub, a three-month social strategy, and an online launch event with clients, prospects and media.

Result

Within the first month of its launch, the campaign had resulted in the following brand and sales outcomes:

• 136 personal follow-ups with clients and prospects
• Seven in-person meetings confirmed with clients and prospects
• Four subsequent follow-ups and pitch opportunities
• 3,328 campaign web-portal visits
• 299 downloads of the flagship report
• 194 individuals sharing contact information for future engagement
• 183,218 individuals reached via social media distribution
• 132 event attendees, including the Financial Times and WSJ/Dow Jones

Brief

With infrastructure of strategic importance to government both in terms of the COVID-19 recovery and in the Levelling-Up agenda, ensuring that the needs of local populations are duly considered should be a key political priority. Our brief was to reinforce L&G as the leading institutional investor in the UK built environment sector, and in doing so support their overall brand awareness.

As such, our aim was to create an index used by commentators, media and local governments in order to measure the extent to which the UK is truly levelling up and to help identify and evidence local spending priorities.

Strategy & Execution

Our strategy was to create a distinctive quarterly index that drives regular content to engage with key audiences across web, social media, print/broadcast media and direct engagement. The index also sought to offer a platform for L&G to showcase the impact of their UK investment portfolio.

We designed the L&G Rebuilding Britain Index (RBI) to provide a key benchmark of the UK’s success in ‘levelling up’ the economy across the left behind communities and households in the wake of the global pandemic, identifying the  UK’s investment priorities, regional investment gaps and barriers to increasing investment.

The Rebuilding Britain Index campaign really highlights our ability to use the entire H/Advisors Cicero toolkit in order to deliver strong client outcomes across all disciplines – including media, brand and policy.

Andrew Roberts – Chief Creative Officer

Result

Across social channels, the first three waves of the index alone achieved in excess of 1,000,000 impressions across Twitter and LinkedIn, with engagement (i.e. likes, shares and comments) of over 40,000 and more than 30,000 video content views. Compared with L&G’s press email benchmarks, all emails concerning the RBI exceeded the click rate.

The dwell time on the RBI hub was six times higher than the website’s average. Equally, the articles published in conjunction with the 2021 waves of the RBI are in the top 10% of L&G’s  most viewed articles.

The campaign was covered by major press outlets, including BBC, Sky, The Telegraph, The Times, The Daily Mail, CNBC, Bloomberg, and reached over 1.5 million people. It has also driven enquiries from around 150 central and local government officials. Furthermore, L&G CEO Nigel Wilson often uses RBI data to inform his work on the Prime Minister’s Build Back Better Business Council (BBBBC).

If you wish to discuss any of the issues mentioned in this article, please contact Andrew in H/Advisors Cicero’s campaigns team on andrew.roberts@h-advisors.global

Brief

H/Advisors Health, alongside Havas Health and You, supported a global pharmaceutical company with a public affairs and policy landscaping campaign in the rare disease and orphan drug landscape. The project spanned 13 countries across Europe, North and South America, Asia-Pacific, the UK, and Turkey.​

Strategy & Execution

H/Advisors Health produced a comprehensive report based on desktop research and interaction with the broader Havas Network in the US, Brazil, China, Japan, EU and Germany. We also summarised our findings into a comprehensive PowerPoint deck that outlined the political and regulatory landscape and gave strategic advice on how to position Sanofi in this space.

Result

The campaign launched in early 2023, with the ambition for it then to repeat the barometer year-on-year to track progress over time.