Brief​

H/Advisors Cicero provides PayPal with public affairs support in Ireland, delivering strategic advice on issues including FinTech, SME, digital & business policy. ​

Strategy & Execution

We created and managed a real-time policy tracker for PayPal in Ireland. This looks at existing legislation, upcoming Bills, policy documents and consultations. We also manage a strategic stakeholder engagement programme on behalf of PayPal and provide advice on the importance of key relationships. We also carry out daily monitoring and produce a more comprehensive bi-weekly note.​

Result

H/Advisors Cicero’s work with PayPal ensures the client is kept abreast with relevant policy and legislative developments while engaging strategically in an important market. ​

Brief

H/Advisors Cicero supported Bombardier with corporate communications, monitoring and intelligence and government affairs. Our brief included highlighting Bombardier’s innovative technology and position as a leading player in electric and battery powered trains. 

Strategy & Execution

H/Advisors Cicero provided detailed daily monitoring to Bombardier on political and competitor developments as well as a biweekly monitoring and intelligence report. We also created a political engagement campaign which was effectively executed. Our corporate communications programme included tier-1 media interviews about electric and battery powered trains and on how important it is for governments to convert to this form of transport to meet EU carbon emission targets.

Result

Our government affairs support resulted in meetings with business ministers and ministers responsible for transport and climate. H/Advisors Cicero also organised and chaired a climate change and transportation stakeholder event on behalf of Bombardier in Q4 2020. The event was attended by politicians, representatives of transport bodies and industry stakeholders. 

Brief

H/Advisors Cicero carried out a government and regulatory engagement programme on behalf of the Yorkshire Building Society (YBS). The objective, regardless of the outcome of the trade negotiations between the UK & EU, was to secure a legislative change that would allow YBS to continue to hold its existing save as you earn (SAYE) accounts in Ireland.​

Strategy & Execution

We created a detailed strategy for YBS which included an extensive political engagement campaign and strategic engagement with the Central Bank of Ireland (CBI). We created a map of all stakeholders most likely to have interest in the campaign and drafted materials and messaging to educate about the issue. 

Our aim was to gain broad support for the proposed legislative amendment and to encourage stakeholders to make their support known to the ministers responsible. We also organised and facilitated meetings between YBS and ministers at the Department of Finance and the Central Bank of Ireland. ​

Result

Our engagement resulted in strong support for the legislative change from the Department, Ministers, and the CBI. The legislation was amended on the 22nd September 2020.​

Brief

H/Advisors Cicero initially conducted a reputation audit on behalf of Columbia Threadneedle to benchmark awareness, engagement and sentiment among key stakeholder groups and identify potential barriers to business growth. We conducted depth interviews with key stakeholder groups, including strategic partners; institutional investors/wholesale fund selectors; investment consultants; media/trade press and ratings agencies.

An outcome of the audit was the objective to promote Columbia Threadneedle’s voice in the marketplace on macro-themes and brand profile globally with investors and intermediaries via thought leadership-led marketing and PR campaigns across the UK, Italy and Germany.

Strategy & Execution

H/Advisors Cicero conducted a pan-European survey on 6,000 end-investors and savers in the UK, Italy and Germany. We devised a strategic message around generational differences in attitudes to savings and investments to help drive engagement via thought leadership and media activities. This work was supplemented with a further survey to capture views in a post Covid-19 world.

Result

We created a flagship report for each market, encompassing the end-to-end copywriting, translation and digital design for each market.

We produced a number of messaging documents to fuel press outreach and supported the drafting of press releases, which generated widespread press coverage in key markets across the UK, Germany and Italy (including tier 1 coverage in The Times and Financial Times).

Having designed supporting infographic content for social channels, we also ran a paid advertising campaign across LinkedIn and Twitter, targeting wholesale intermediaries and fund selectors. This campaign achieved an above industry benchmark click through rate (CTR) and engagement rate.

Brief

The DRIVEN Consortium is a leading consortium of companies created to further cement the UK’s reputation as a world-leader in the development of autonomous vehicles. H/Advisors Cicero was commissioned to produce nine promotional vehicles (one per member) created from footage of its first autonomous vehicle summit.

Strategy and execution

H/Advisors Cicero created a storyboard of the proposed videos and agreed these with each consortium member, with a footage itinerary agreed in advance and interviews were scheduled ahead of the event.

All interviews and footage were captured within eight hours during the event.

An initial video was then produced and a first edit was sent to each member who then fed back changes, before final films were delivered and distributed across the members’ owned channels.

Result

• Two-minute promotional videos were produced for all nine organisations involved with the consortium.
• A further promotional video was commissioned combining the aspects of each individual video to demonstrate how each member is contributing to the initiative (above).

Brief

KPMG commissioned H/Advisors Cicero to undertake an analysis of its senior partners’ social media activity. The aim of this analysis was to outline:

• Which posts are driving the highest/lowest levels of engagement?
• Who is engaging? (specifically, KPMG staff vs outside world)
• How do their posts compare with their competitors both by engagement volume and type of post?

Strategy & Execution

H/Advisors Cicero conducted an analysis looking at activity from the past six months, comprising:

• Comprehensive analysis of the ‘Big Four’ and the selected senior partners’ Twitter accounts;
• Analysis of output and engagement, including total levels, averages engagement and key trends;
• Key activity and trends such as posts or events that achieved high engagement, frequency of output, and the topics posted about; and
• Key internal and external stakeholders who are engaging with tweets.

Result

H/Advisors Cicero analysed the accounts over a period of two weeks and delivered the findings, which were then used to inform KPMG’s communication strategy and to train partners in social media best practice.