Brief

H/Advisors Cicero was instructed by DXC Technologies in July 2020 to undertake a 360-degree perceptions audit of the business’ stakeholders and clients. The aim was to identify growth opportunities in the UK public sector for DXC to capitalise on, whilst raising the business’ profile among key stakeholders in Government. We conducted 27 interviews alongside a benchmarking exercise against competitors.

Strategy & Execution

Of the 27 interviews conducted, 10 were internal and 17 were external. The internal interviews were with senior DXC employees and sought to understand individual perceptions of DXC, their role within the company and the direction of travel the business should pursue. The external interviews were held with Government stakeholders and clients to understand why, outside of its customer base, knowledge of the DXC brand is low in the public sector. Alongside the interviews, we examined seven of DXC’s competitors’ messaging, communications and websites to assess how DXC compares. This allowed us to recommend to DXC the areas it is doing well against its competitors and opportunities to differentiate itself in the market.

Results

Our findings informed a set of actionable recommendations for DXC to execute going forward. The recommendations were based on four themes: competitor advantage, brand awareness, strategic planning and reputation. DXC found the audit extremely helpful to understand their perception among colleagues, clients and potential customers and the business adapted their strategy based on our findings.