Global infrastructure firm AECOM places a huge emphasis on holding its position as an industry thought leader across sustainable building in Ireland and across the world. For the past four years H/Advisors Cicero has been supporting AECOM to ensure this focus is conveyed through the relevant media and engages all relevant business and political stakeholders. Our brief also includes devising and executing an annual media campaign to promote the publication of AECOM’s review of the construction industry for the Republic of Ireland and Northern Ireland.

Strategy & Execution

Our strategic corporate communications plan supports AECOM in identifying key messages and news hooks contained within the insights delivered via their annual report. We then package our messaging into detailed and engaging stories that fuel a media campaign across broadcast, print and online media across the island of Ireland.

We hone the content across relevant themes important to government, business, and society in general including projected growth for the constructions sector, indicative price increases and the impact of Brexit and the COVID-19 pandemic. Our support involves briefing key business journalists on the work AECOM is doing and the significance of the annual forecasts. We also provide media training and detailed briefings to key senior AECOM spokespeople ahead of all media engagements. AECOM launches the annual report each year at an event in Dublin and one in Belfast which we manage for them bringing together all relevant stakeholders to discuss the content of the review.

Over the four years we have supported AECOM in delivering awareness around all that they do to promote and instil the values behind sustainable construction practices, we have seen a marked acceleration in the topics relevance but also competition for the thought leadership position. I believe it’s the authentic and determined ambitions of both AECOM and H/Advisors Cicero that result in continually higher coverage and engagement across top tier media, policymakers and wider industry stakeholders

Susan Keogh, Director Irish Corporate Communications

Results

Every year, our support results in extensive media coverage of AECOM’s annual report along with large numbers of industry stakeholders attending the launch events in Dublin and Belfast. We have placed AECOM across all Tier 1 outlets across the island of Ireland including key interviews on RTE’s Morning Ireland, RTE’s One O’clock Television News, Newstalk’s Breakfast Business, BBC News and UTV News. The report is also traditionally covered by all major press outlets including the Irish Times, Irish Independent, Irish Examiner and Belfast Telegraph along with all construction trade publications. As a result AECOM remains the go-to voice on sustainable construction and infrastructure.

If you wish to discuss any of the issues mentioned in this article, please contact Susan in H/Advisors Cicero’s Dublin team on susan.keogh@h-advisors.global