Brief

To support their continued brand building in the UK and launch into new markets, Gate One wanted a thought leadership-led marketing and communications campaign that facilitated new client conversations and showcased their best-in-class capabilities.

Strategy and execution

H/Advisors developed a campaign alongside Gate One on the theme of consumer-centric business models. The campaign scope was focused on Gate One’s core markets by geography and sector. Key research themes included: corporate leadership and strategy; understanding customers, customer experience and feedback systems; empowering the frontline; and metrics and measurement.

We conducted a series of in-depth interviews with Gate One clients (at the C-suite level) to explore these issues alongside a survey of 500 business leaders across four countries. The business research was conducted in tandem with consumer research featuring 2,000 households in the same four countries to compare and contrast differences in opinion between the consumer and the C-suite. The findings were then incorporated into a report and marketing materials that were distributed at a launch event, to the media and through online channels.

Result

The campaign launched during Q4 2021 and provided the basis for brand-building and client engagement, including an in-person webinar for the business launch in France. Direct client outreach from Gate One consultants, alongside H/Advisors in the UK, US, France and Ireland, resulted in positive outcomes across multiple channels.