World Gold Council – International awareness building.

Public Affairs


We have worked with the World Gold Council since 2010 on a variety of legislative policy areas to enhance the uses of gold, including as a financial collateral within European regulations and international standards, such as IOSCO.

Strategy and execution

We designed a campaign strategy to facilitate increased investment in gold by including it as permissible financial collateral in EMIR (European Market Infrastructure Regulation) and the CSDR (Central Securities Depositories Regulation). Our campaign involved technical legislative engagement with the European institutions to make the case for amendments as well as building political support among Member States and within industry. The campaign required substantial industry consultation as well as a comprehensive engagement campaign across EU Member States.


Our campaigns resulted in gold being designated as collateral in the European Market Infrastructure Regulation (EMIR), the Central Securities Depositories Regulation (CSDR) and formally recognised by IOSCO as high quality collateral for non-centrally cleared derivatives. The new classification has increased the demand of gold as a financial asset.

Get in Touch

Helena Walsh

Managing Director - EU Public Affairs

Jeremy Swan

Chief Executive