UK Finance – European outreach

Public Affairs

 

Brief

To raise awareness of the important role UK financial services plays in supporting EU businesses and jobs among policymakers across Europe during the Brexit negotiations, making the case directly to decision makers in key EU member states who will influence the likelihood of a positive Brexit deal for the UK financial services industry.

Strategy and execution

We delivered a high-level contact programme in France and Germany to secure advocates for an open relationship between UK and EU financial markets after Brexit.

We also recruited advocates to make both public and private statements of support for the UK financial services industry.

Results

We secured meetings with key influencers and decision makers in Berlin, Paris, Munich, Frankfurt, Milan, Rome and Stockholm over a 12 month period. Key meetings included meetings with Alexis Zajdenweber, Advisor on the Economy, Finance and Industry to Emmanuel Macron; Emmanuel Monnet, Advisor on Financing of the Economy to French Finance Minister, Bruno Le Maire; Dr. Levin Holle, Head of Financial Markets Policy Department, Germany Ministry of Finance; Michael Meister MP, Parliamentary State Secretary, Germany Ministry of Finance; and Dr. Peter Ptassek, Head of the Brexit Taskforce, German Foreign Ministry.

We held a high-level dinner attended by key UK and German politicians and businesspeople, including Department for Exiting the European Union Minister, Robin Walker MP. Positive media coverage was secured following a media day with industry media in Frankfurt, while supportive articles were placed in German financial daily Handelsblatt.

Following a dinner organised at Conservative Party Conference, UK Finance’s messages were relayed to Chancellor Merkel in the CDU’s internal report of the conference.

We also secured organisational advocates including the Konrad Adenauer Stiftung, the Prometheus Institute, the IFO institute, The Bavarian Industry Association (Vereinigung der Bayerischen Wirtschaft), and the Bavarian Foreign Ministry.

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