TheCityUK – Demonstrating the value of the financial and professional services sector to the UK.

Integrated campaign

Brief

TheCityUK retained us shortly after its creation in 2010 to provide public affairs support and build profile and credibility for an industry facing serious reputational challenges. In 2016 we were awarded an integrated brief covering both public affairs and public relations following the Brexit vote.

Strategy and execution

We provide extensive monitoring and intelligence, stakeholder management and strategic counsel across both public affairs and public relations.

As a public affairs client, we run an integrated events programme with stakeholders and TheCityUK’s Board/Advisory Council across the UK, featuring a number of leading policymakers from the UK Parliament and devolved institutions.

For public relations, we manage all communications planning for TheCityUK and support in both proactive and reactive (including crisis) PR. Working closely with TheCityUK’s leadership team, we formulate intensive, targeted end-to-end stakeholder engagement and profile-raising strategies for TheCityUK. This strategy has featured regular meeting programmes with key media outlets.

Results

This extensive communications programme has resulted in a substantive increase in TheCityUK’s profile and its establishment as a key voice in the public debate around financial services policy.

In the time working together on PR activity, TheCityUK had its highest volume of media coverage and reach since the organisation was founded.

TheCityUK continues to be a ‘go-to’ body for policymakers and other stakeholders in the UK and EU who wish to engage with the UK’s financial and professional services sector. This has been demonstrated by TheCityUK’s key role as a delivery partner for HM Treasury in developing the Financial Services Trade and Investment Board and providing the secretariat of the European Financial Services Chairmen’s Advisory Committee.

Get in Touch

Tom Frackowiak

Managing Director - UK Public Affairs

Adam Taylor

Director of Media Relations