Shelter – Crafting a message

Public Affairs


Shelter, one of the UK’s largest charities for homeless people, recognised that to be effective in the UK housing debate and to deliver for homeless people in the UK that it needed to re-think its offer to Government. We were enlisted to craft a strategy to communicate more effectively with the newly-elected majority Conservative government.

Strategy and execution

We ran a perceptions audit with leading centre-right policy and political stakeholders, which formed the basis of a communications strategy for the charity.


Our work helped provide inspiration for Shelter’s future work, positioning and messaging.