RSA – The changing nature of risk facing small businesses in the UK.



We were enlisted by leading commercial insurer RSA to produce a digital campaign aimed at raising awareness of the risks SMEs face, targeting both internal stakeholders and SMEs directly.

The campaign was focused on a report that outlined the many risk factors facing SMEs and how these are perceived by business owners.

Strategy and execution

A bold and innovative outlook was taken to highlight the original research produced by our team. This was achieved by developing a zealous theme inspired by the title of the campaign concept, Future Impacts, which was conveyed using futuristic imagery and bespoke illustrations.

The execution of the report took one month from inception to creation and was developed entirely in-house, with our design and research teams responsible for developing the concept and theme of the report, all research, analysis and report visualisation.


The report was extremely well-received by RSA and key target audiences – notably staff, media, brokers and SMEs in the UK. We are currently preparing for the next report in the series.

The report also received a certificate of excellence at the SABRE Awards for best use of photography and illustration.

Get in Touch

Kris Makuch

Director of Digital