Plato Partnership – Support throughout the whole journey.

Integrated campaign

Brief

Plato Partnership is a not-for-profit company comprising asset managers and broker dealers who are collaborating to bring creative solutions and efficiencies to today’s complex equity market place. Members of Plato Partnership include Axa Investment Managers, Ballie Gifford, BlackRock, Deutsche Asset Management, Fidelity International, Franklin Templeton Investments, J.P. Morgan, Norges Bank Investment Management, Union Investment, Barclays, Bank of America Merrill Lynch, Citi, Deutsche Bank, Goldman Sachs, Morgan Stanley, and UBS.

We have been closely involved with Plato since the early stages of its inception. We have worked with the management team to create a proactive, positive profile for the new initiative to ensure regulatory and market acceptance. Once launched, we have supported Plato’s business objectives by attracting participants and delivering growth.

Strategy and execution

We have delivered a fully integrated campaign, comprising public relations, public affairs, internal communications, branding and design. The work has involved the development of Plato‘s name, brand and corporate identity, messaging and narrative development, all external and regulatory communications and physical creative content required for the new platform.

Results

We have delivered coverage across all target publications, helping create positive profile to support the development of this new and unique venture.

Get in Touch

Kris Makuch

Director of Digital