Oxbotica / DRIVEN – Raising the profile of driverless cars

Public Affairs


Oxbotica, the UK’s leading driverless car company, is a spin-out from Oxford University. Oxbotica was named by the Wall Street Journal as one of their Top Ten tech companies to watch in 2015. The company tasked us with building on this recognition to further boost its profile among national and international audiences

Strategy and execution

We hosted a media day at Culham Science Centre, Oxfordshire, for national, financial and technical media for the launch of Oxbotica’s Selenium software: one of the most advanced mobile autonomy systems on the market.

We provided media relations, messaging and strategic communications support to Oxbotica during the first ever trial of a driverless car in the UK – a significant milestone toward seeing autonomous vehicles in daily use on Britain’s roads, and highlighting the leading role UK automotive and technology firms play in this innovative market.


We secured notable media coverage, including an interview with BBC News’ Rory Cellan-Jones comparing Oxbotica’s software to Google’s widely used Android mobile phone operating system. Oxbotica was profiled in feature pieces in Wired Magazine and the MIT Technology Review, examining the software’s features and potential uses, and secured coverage in UK outlets including The Times, The Economist, New Scientist, The Guardian and a live interview with BBC Breakfast. Overseas coverage was also secured in the United States, France and in Asia.

Oxbotica was awarded the Financial Times’ ‘Boldness in Business Award’ in 2017.