New Cicero/AMO research – Defining the new normal: Life after coronavirus

During March this year, the lights went out across Europe. That evocative phrase was first used in 1914 as Europe stood on the brink of the First World War. This time, Europe is confronted by a different kind of war; this time it is being waged against a virus, the Coronavirus, which travels invisibly and kills by stealth.

The spread of the Coronavirus has created Europe’s biggest public health threat in the post-1945 era. In the space of just 24 hours in March, the virus was declared a global pandemic by the World Health Organisation (WHO) and Italy became the first country in the world to declare a national lockdown. The rest of Europe would soon follow suit.

The lockdown, when it came, was rapid and all encompassing. Right across Europe, restaurants, bars, schools and workplaces were shuttered and citizens were given a simple message: stay home, protect public health systems and save lives.

This led to massive changes in working practices and lifestyles.

This report sets out how Covid-19 is impacting on people’s attitudes and behaviours as European societies learn to embrace the new realities of social distancing.

Many aspects of our everyday lives have changed and some of these changes may become permanent. One of the most notable impacts is likely to be the rapid shift to digital living as people get used to working from home and working and shopping online.

To help business leaders and policy markers understand how European households are responding we conducted research on those living in Europe’s “big four’ countries.

The results are based on responses from 1,600 people living in France, Germany, Italy and the UK. This represents a combined population of 275 million people. The consumer findings were conducted by Norstat using an online survey on 23-24 April. The analysis and report was produced by Cicero/AMO.

Click here or scroll down to read Cicero/AMO’s research in full

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