Just – Raising awareness of retirement income options.

Public affairs


To support Just (previously Just Retirement), a specialist retirement income provider, with a public policy campaign to ensure positive outcomes for consumers from the ‘Freedom and Choice’ pension reforms announced in the UK Budget.

Strategy and execution

We argued that better safeguards were needed to ensure consumers were as well informed as possible before making a savings drawdown decision. We worked with Just to develop policy positions to build in these safeguards, including the ‘Second Line of Defence’ (SLD) policy, which would require providers to implement risk warnings for those accessing their pension pots.

Next, we co-ordinated an effective, multi-faceted engagement strategy encompassing key Westminster policymakers, including the Work and Pension Select Committee and the shadow policy team, to make the case for the SLD. We also worked with third party charities such as Age UK to build a wider positive argument for the policy.


The Work & Pensions Select Committee raised the issue repeatedly with senior Financial Conduct Authority (FCA) officials.

We briefed Parliamentarians throughout the passage of the Pension Schemes Bill, ultimately resulting in Labour’s Shadow Pensions Spokesperson putting forward an amendment to have the measure included in the legislation.

The FCA ultimately confirmed that it would introduce a “second line of defence” for customers contacting their pension provider.

Get in Touch

Tom Frackowiak

Managing Director - UK Public Affairs