International Women’s Day 2020 – Why we are all Generation Equality

This year’s International Women’s Day theme is ‘I am Generation Equality – Realizing women’s rights’.

The campaign seeks to recognise how far we have come in advancing gender equality worldwide and to take stock of the progress made so far. We thought we’d do the same at Cicero/AMO.

We’re at a pivotal point in our journey having joined AMO, a global strategic advisory network that is present in 11 countries across the globe. For some, access to a wider community and an even greater diversity of thought, experience and culture can come with a risk – losing sight of who you are.

We don’t want that to be the case for us. As longstanding champions of diversity and inclusion, equality is reflected broader than just our treatment of women. It is part of our core values and we recognise that to succeed as a business and to give our clients truly well-rounded advice, we have to be well rounded ourselves.  

That means recognising and fostering talent beyond a university degree, it means looking to people with experiences outside of the United Kingdom and Ireland, those with neurodiversity and (dis)abilities. It’s about recognising that value of cross-disciplines, not just the traditional public affairs. But it’s also about recognising the value of people of all ages, races, genders, sexualities and more.

We have made some progress we are proud of but we know we have further steps to take and as a communications agency, we also know it’s not enough to talk about the issue. That’s why we’re taking steps to recruit evenly, making sure our people have equal access to professional coaching training, workshops, mentors and more to be the best versions of themselves. It’s why we have company policies to level the playing field and encourage a culture of diverse thinking and behaviour around them.

Part of that involves consistent engagement with our people, making sure we’re continuously listening and learning. So, as part of General Equality, we asked them how diversity and inclusion has directly impacted them in the workplace. We encourage you to have a read.

“Starting my job, I did not know what to expect. I had just entered my first permanent job in a foreign country, which left me feeling both insecure and intimidated. Being in that position, finding a company that embraces different cultural backgrounds was important and I have found this in Cicero/AMO. Having both studied and worked in the multicultural tourism sector and in four different countries, I have seen how a not only inclusive but diverse company culture brings different perspectives, ideas and drive into everyday work live.

I have rarely worked at a company taking staff welfare and inclusion as seriously and hope that employers worldwide will not only continue, but improve setting examples by employing people no matter their background, heritage or beliefs who can add value in more ways than executing their day-to-day job.”

Denise Rossa – Marketing Team Coordinator

“Before joining Cicero, I spent a number of years at a start-up charity working in the LGBT+ rights space. That experience placed diversity and inclusion front and centre for me not just as nice-to-haves but as essential components of an effective workplace. Having as many experiences as possible in the workforce and one which is diverse in its range of gender identities, ethnic backgrounds, sexual orientations, ages, (dis)abilities and more, ensures that multiple perspectives feed into the conversation, fomenting an atmosphere where no idea is off limits and where growth takes unlimited forms. Cicero/AMO has a long, proud history of promoting diversity and inclusion as its top priorities. Our Executive Chair Iain Anderson is consistently named an OUTstanding role model for LGBT+ people in business and we are a signatory of HMT’s Women in Finance Charter. For me, as a member of the LGBT+ community, I feel constantly supported and encouraged and have done since the moment I applied.

Callum Jackson – Account Executive

“When I first joined Cicero, it became clear from my first interview that the skills and training I’d learnt as an intelligence analyst in the army reserves were going to be really applicable to my new role. Having taken an apprenticeship after school and not having a degree, I am really grateful that the Cicero/AMO team were able to see the value in the unusual CV I had. Since I joined, Cicero/AMO have put together a specific policy in order to support me to continue my exploits as a weekend-warrior. Being a reserve soldier involves completing 28 days training a year, across certain criteria, to remain competent both as a soldier and in my specialist trade. To help me manage this, Cicero/AMO have allowed me to swap our ‘take-two’ policy, where we are given two hours flexible leave each week, and instead take this time in one block for my annual training exercise. Last year I used this time to support my regular counterparts on an active operation and this year, I will be using it to join an international training exercise in America.”

Daisy Peck – Account Executive

Get in Touch

Parisa Namazi

Director of Talent