InterContinental Hotels – Forensic engagement.

Public Affairs

Brief

We were appointed in 2015 to bolster IHG’s engagement with policymakers and regulators in London and Brussels.

Strategy and execution

We devised a forensic engagement strategy and supporting materials to promote the hotels sector and the interests of its customers with stakeholders.

This work has included an extensive meeting programme, drafting detailed supporting briefings and consultation responses and helping develop a new representative organisation for the hotels sector.

Results

IHG has effectively and systematically engaged with policymakers, inviting them to examine specific areas of concern to the hotels and hospitality sector. With relationships established and maintained at senior levels, IHG is now an even stronger voice in policy discussions relating to the hospitality industry.

Get in Touch

John Rowland

Managing Director

Helena Walsh

Managing Director - EU Public Affairs