GB Railfreight – Deploying a vision

Public Affairs

Brief

We were engaged by GBRf to build a political engagement strategy to position rail freight and GBRf as a key part of the UK economy, and to provide press office and media support.

Strategy and execution

We work closely with GBRf to provide ongoing media and political engagement with government ministers, select committee members and clerks, and responses to consultations and inquiries.

We provide press office functions, drafting and circulating press releases, and arranging interviews with senior members of the GBRf team. We have also successfully positioned GBRf as a thought leader in rail freight, deploying the organisation’s knowledge and experience in support of a future vision for the direction of the sector.

Results

We enjoy excellent relations with the team at GBRf, with our work programme being expanded into thought leadership and wider projects.