DRIVEN Consortium – Video production

Digital

Brief

DRIVEN is a leading consortium of companies created to cement the UK’s reputation as a world leader in the development of autonomous vehicles. Cicero/AMO was commissioned to produce nine promotional videos (one per member) created from footage of DRIVEN’s first autonomous vehicle summit.

Strategy and execution

Cicero/AMO created a storyboard of proposed videos and agreed a footage itinerary and interviews with each consortium member ahead of the summit. All interviews and footage were captured within eight hours during the event, making for a swift and seamless production. After the video was produced, a first edit was sent to each member who then suggested changes. Final films were delivered and distributed across the members’ owned channels.

Results

Nine two-minute promotional videos were produced, with a further promotional video commissioned combining each individual video to demonstrate how each member is contributing to the initiative. The full video can be viewed here.

Get in Touch

Kris Makuch

Director of Digital