Coinshares

Digital

Brief

CoinShares is a digital asset management firm aiming to build best-in-class, professional-grade tools and services for investors seeking exposure to the digital asset market. Cicero/AMO was commissioned by CoinShares to design a campaign aimed at encouraging people to respond to a Financial Conduct Authority (FCA) consultation threatening to ban cryptoasset investment products.

Strategy and execution

We developed a social media campaign using paid promotion (LinkedIn), organic channels and high-profile industry figures. The campaign encouraged the cryptocurrency community to visit the CoinShares website; on the click of the button a pre-written email appeared in their email client system addressed to the relevant FCA contact in order to directly respond to the consultation.

Results

The FCA received 350+ responses: the highest ever number of submissions to this type of consultation (similar consultations had previously received under 100 submissions).

Get in Touch

Kris Makuch

Director of Digital