Cicero wins PRCA Ethical Champions award

Cicero is thrilled to have won the Large Agency category at the PRCA’s Ethical Champions awards.

Judges assessed Cicero’s performance in four categories: Staff welfare, ethical account management, recruitment & retention and ethical business practice.

Cicero was commended for our robust and ethical business practices, with clear processes in place to ensure ethical standards are maintained throughout the organisation. Among these, agreements with new clients are discussed at board level to ensure ethical standards are met and to monitor potential client conflicts, new staff members are issued with policy handbooks and HR induction sessions to ensure they meet professional charters and codes of conduct, and are provided with clear guidance on ethics and anti-bribery policies. Senior members of our Operations Committee (OpCo) are responsible for monitoring while client teams are empowered to raise ethical issues with management.

Recent initiatives that Cicero has undertaken include providing employees with 24/7 access to counsellors, financial advice, legal assistance and personal advice, private medical insurance for all employees, and setting a £500 per annum budget for each employee to use on flexible benefits in addition to a £500 budget per person on personal training.

In 2017 Cicero launched ‘Cicero Manas’, a mental health and wellbeing awareness programme, which has included a senior staff member sharing their experiences of overcoming depression, welcoming 400m Olympic hurdler Jack Green to share his story battling with mental health, and a third of Cicero’s total employees signing up for training in mental health first aid.

Cicero has also launched a number of initiatives in memory of our former colleague Nicola York, who passed away from bowel cancer in 2016. In addition to working pro bono for Beating Bowel Cancer, the Cicero team collectively cycled from London to Brussels and back during the summer to raise money for the charity. Each year an employee is named the best ‘corporate citizen’, rewarding employees who promote staff welfare and a caring environment, with a charitable donation made in their name.

Commenting, Parisa Namazi, Head of Talent at Cicero, said: “Ethical practice is a core value at Cicero. It is fundamental to the way we treat our people and the way we conduct business. Our talented people are our greatest asset so a commitment to staff welfare, respect, diversity and inclusion, continuous development and support is a no brainer for us. We have robust ethical business policies and processes with effective channels of communication, training and accountability in place. Ethical business practice is not only the right thing to do, but makes business sense. We are immensely proud to be recognised by PRCA as ethical champions for the industry.”

Get in Touch

Parisa Namazi

Director of Talent

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