Cicero features in DfT Urban Strategy report

Cicero is proud to feature in the Department for Transport’s recently published Future of Mobility: Urban Strategy report as part of its ongoing work to support the DRIVEN consortium.

Funded by Innovate UK – part of UK Research and Innovation, a body sponsored by the Department for Business, Energy and Industrial Strategy – DRIVEN is looking to develop a fleet of fully self-driving vehicles that are to be deployed in urban areas across London and Oxford. DRIVEN is one of the few consortiums looking at the varied and substantial implications for society of such innovations, particularly across cyber-security, data sharing and insurance. Led by Oxbotica, the autonomous vehicle software company, it brings together a wide range of organisations including Oxford Robotics Institute, AXA XL, Nominet, Telefonica O2 UK, Transport Research Laboratory, the UK Atomic Energy Authority’s RACE, Oxfordshire County Council and Transport for London.

Following Cicero Group’s acquisition of Westbourne Communications, it has been a key member of the Consortium, assisting with the media, communications and policy engagement of the project which has generated significant coverage and interest in recent months, including in publications such as the Financial Times and various official Government reports. Cicero is proud to be part of the consortium and to be able to play a role in revolutionising transport both within the UK and further afield.

The Future of Mobility report reiterates the Government’s commitment to ensuring the UK is at the forefront of autonomous vehicle development and more broadly, the crucial technologies of the future so frequently discussed by the Chancellor and other key members of Government. However, in recognising the risks of innovation, it rightly calls for a ‘principles-based approach’  which takes into account the potential safety, societal and environmental implications.

Get in Touch

Euan Ryan

Senior Account Executive

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