BlackRock Investor Pulse – A global thought leadership programme.

Market Research

Brief

BlackRock wanted to deepen customer awareness of the brand in retail investment markets and create tools for building engagement with strategic distribution partners and institutional clients.

Strategy and execution

We developed the world’s largest retail investment survey for BlackRock based on 31,000 adults in 20 countries.

Delivery included all concepts, strategy, research, write-ups, design and communications strategy across all territories, led from the UK. We produced content for marketing channels including direct marketing brochures in all 20 countries, presentations for intermediary channels, and content for web and social media.

Results

We secured major PR coverage including exclusive media partnerships with CBS in the US, and strong coverage on the BBC and Sky News in the UK.

The findings were used in public affairs campaigns, with us drafting BlackRock’s response to the UK Government’s Financial Advice Market Review.

Get in Touch

Mark Twigg

Executive Director