Wales & West Utilities

Brief

Cicero/amo has been the retained public affairs provider to Wales & West Utilities (WWU) since 2018 to promote gas as part of the future energy mix.

Strategy and execution

Cicero/amo was able to arrange meetings with the Energy Minister and Secretary of State for Wales to promote their thought leadership as well as profile their involvement in key projects that tie into the Government’s Net Zero agenda. Cicero/amo’s profile raising efforts also yielded a recent invitation to a virtual roundtable with the UK Prime Minister.

Result

Cicero/amo has raised the organisation’s profile among MPs, Welsh Assembly Members and key regulatory stakeholders highlighting the positive role the company plays in Wales and the South West as the region’s gas distributor. This included profiling WWU’s thought leadership on the importance of gas in the future energy mix, their involvement in future energy solutions such as hybrid heating systems and hydrogen gas as well as promoting their role as the gas emergency service for the region.