Architas was looking to understand which factors of ‘Environment’, ‘Social’ and ‘Governance’ mattered most to investors across its core markets in Europe and Asia. This was to both build its brand awareness on ESG matters as well as to better inform internal ESG strategy at Architas.
Strategy and execution:
Cicero/amo created an insight engine using proprietary survey findings across 11 markets in Europe and Asia (Belgium, France, Germany, Italy, Spain, Thailand, Singapore, Philippines, Japan, Indonesia & Hong Kong), sampling 1,000 investors and High Net Worth individuals in each market.
Cicero/amo created a published flagship report exploring the various aspects of ESG and the trade-offs involved in balancing competing needs in different markets. This end-to-end process included survey questionnaire design,
Cicero/amo created a number of additional outputs used to fuel press outreach for the whole of 2021, including a series of op-eds and a messaging document and tweet sheet to be used in each market covered in the survey.
Result:
The flagship report was launched in May 2021 on the Architas website, hosted on a specific ESG Investing page
All content was distributed, via the internal communications team at Architas, across all social and traditional channels
Cicero/amo supported in follow up engagement for Architas with key European regulators
