10 trends we’re loving in 2021 

For those of us who have been cooped up in close quarters with family members, or those of us who have been isolated for the best part of a year, the thought of Valentine’s Day this year might be filling you with dread. But whether you celebrate Valentine’s Day, or Galentine’s Day (celebrating friendship), here are 10 things about 2021 so far we hope you’ll love as much as we do.

  1. After what felt like the longest January ever, green shoots of spring have finally sprung, heralding longer days ahead! 🌱

  2. Superb vaccination efforts across the UK, bringing renewed hope of life returning to normal by the summer. 💉

  3. Better working practices. We’re already seeing an even greater focus on staff mental health with improved flexibility, as we continue to work from home. 🏠

  4. Comfort above all: without a doubt, our home will continue to be the safest place to work, and we’re loving the move from formal office wear to the comfort of performing our tasks in pyjamas throughout the day. 👌

  5. Furry four-legged friends appearing on Zoom! While the pandemic continues to disrupt our day-to-day lives, it’s always a pleasure to see these guys pop up unexpectedly to join the discussion! 🐶

  6. The end of ‘doomscrolling’ – we’ve all had enough of bad news over the past 12 months. It’s time to step back from the social media ‘feed of doom’. 📱

  7. On the other hand, we’re loving the uplifting properties of TikTok reels – pure joy. 😄

  8. We’re excited about booking our first trip when restrictions lift, but business travel is unlikely to return to pre-Covid levels as organisations have embraced more virtual working. ✈

  9. Dry January has officially ended – but extra points for those who have continued onto February! 🎉

  10. And for those who have ended their dry January, we’re loving the trend of hosting BYOB virtual cocktail/gin/wine tasting parties. 🍸

This piece first appeared in Cicero/AMO’s February news and insights update – click here to access our full update.