Competitor benchmarking & analysis

Cicero regularly completes competitor or industry benchmarking for clients that covers analysts, core media, corporates, policymakers and other core external stakeholders to accurately measure client exposure among key audiences.

The top-line statistics from our audits include the level of coverage driven by each analyst. Additionally, qualitative engagement with key targets is used to establish an independent view on the business in order to gauge the investment community’s opinions of the company against its peer group.

Cicero also provides ongoing benchmarking through quarterly or six-monthly perception audits to provide an accurate picture and to measure the impact of corporate and financial PR activity over time. This process provides clear feedback on the company, its management team and what is being done well or needs attention.

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