Media mapping & engagement

Knowing your audience before planning any external communications is vital. Cicero works with clients to develop a clear understanding of the core audience across a wide range of media, including professional print and online media, as well as social media influencers.

At Cicero we employ a rigorous and empirical approach. Media mapping should not be guesswork, we ensure the audience we identify for clients is built around knowledge and data of who covers their work and those who have a track record of interest in their core issues.

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