Communications audit & strategy
Understanding your organisation’s media footprint is a crucial starting point from which to craft any future strategy. Cicero has completed a number audits for clients, evaluating where they, their spokespeople, their issues and competitors are making noise and cutting through. This audit includes both raw figures around volume and reach and analysis of key message coverage and favourability.
An audit and data-led approach ensures we are informing future PR strategy from a position of knowledge and insight, and that clients are able to devise strategies that make the most of budgets in order to focus on targets that deliver the maximum return on investment.
Helping you communicate in a complex world