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The Prime Minister sought to downplay her own political philosophy in creating the Conservative Party manifesto, while playing up her role in its delivery. “There is no May-ism” she insisted, while presiding over a campaign that puts the leader at its very forefront. In reality, this manifesto launch was the clearest indication yet of just what Mayism looks like and how the country will be governed after 8 June, if the polls maintain their current direction. In policy terms, it also marks the decisive departure of the current Conservative Party from the Cameron era.

Leaks before the manifesto’s launch were confirmed with the Prime Minister pledging a range of reforms under the banner of ‘Forward, Together’. On the list of things to come is: an overhaul of social care funding with the abandonment of the planned cap on care costs; replacing the State Pension “triple lock”; a clamp-down on migration from outside the EU; and interventions in ‘failed’ consumer markets, including a cap on energy costs. Built on five core pillars – creating a strong economy; Brexit and a changing world; overcoming enduring social divisions; an ageing society; and ensuring prosperity and security in a digital age – this plan for government was Mrs May’s attempt to show how she will tackle the “giant challenges” facing the UK.

It was “consumers” and not “conservatism” that ran through the heart of the manifesto, with…

Click here to read Cicero’s overview of the 2017 Conservative party manifesto

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