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Cicero Group has appointed former Sky News and BBC journalist Irene Kyme as an Account Director in its PR team.

Kyme will lead Cicero’s work with a number of financial services clients in the banking, insurance and fintech sectors.

Kyme joins with over 10 years’ experience in journalism and PR, working for agencies including Edelman, Teamspirit and FTI Consulting. She has specialised in financial services for the majority of her career working for clients including Barclays, Deloitte, Standard Life, Aviva, Close Brothers Asset Management and Legal & General.

Speaking on her appointment, Irene Kyme said: “It’s incredibly exciting to join an agency that has experienced such rapid growth in its PR division in recent years. Cicero has an interesting and diverse client base, and some of the clients I’ll be working on have the potential to shake-up their industry in the coming years. The agency has a history of hiring former journalists so I feel like this is a really good fit for me.”

Mike Robb, Executive Director at Cicero Group, said: “Irene’s experience speaks for itself, with a career based on experience at the thick end of journalism at both the BBC and Sky News, coupled with PR work for some of the most-respected organisations in the financial services space. I am delighted to welcome Irene to the team ahead of what will be a big year for Cicero as we continue to drive double-digit growth of the PR practice.”

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